MN. Faberge, Inc., 1960s <100 Shrs Specimen Stock Cert., VF-XF SCBN Brown

Description

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Description
Fabergé was a brand of cosmetics manufactured between 1964 and 1984 under the direction of George Barrie. In 1984, McGregor Corporation acquired Fabergé and discontinued many Fabergé products. In 2007, the trademarks, licences and rights were transferred to Fabergé Limited, in the Cayman Islands, Mark Dunhill became CEO, and it announced an intention to make Fabergé a luxury goods brand. Celebrity endorsments included: In 1967 movie star Cary Grant had been appointed a "creative consultant" to Rayette-Fabergé. He spent a year attending sales conventions and visited Fabergé plants around the world. In May 1968, Grant was elected a member of Fabergé's board of directors. He received a salary of ,000 a year, a rent-paid luxury apartment in New York City (where Fabergé's HQ was located), unlimited travel expenses and the use of the company's private fleet of planes and helicopters. By 1970, Grant divided his time between Los Angeles and New York. He never endorsed specific products or appeared in commercials. James Bond actor Roger Moore became another celebrity board member in 1970. George Barrie established Fabergé's filmmaking division, Brut Productions, in 1970 and produced the Academy Award-winning movie, A Touch of Class in 1973 and other feature movies. Barrie launched the Babe fragrance in 1976 which, in its first year, became Fabergé's largest-selling women's fragrance worldwide. The granddaughter of writer Ernest Hemingway, model and actress Margaux Hemingway, received a million contract to promote the perfume Babe by Fabergé in a very popular advertising campaign. Her famous Babe campaign was remembered again by millions after her mysterious death in 1996. Babe received two awards from the Fragrance Foundation for its launch, Most Successful Introduction of a Women's Fragrance in Popular Distribution and Best Advertising Campaign for Women's Fragrance. In 1977 Barrie launched the Farrah Fawcett hair product and fragrance lines and he signed the actress and star of Charlie's Angels to a promotional contract with Fabergé. A famous Fabergé TV ad featured Joe Namath being shaved by Farrah Fawcett. By 1984, the company had expanded its personal care products to Aphrodisia, Aqua Net Hair Spray, Babe, Cavale, Brut, Ceramic Nail glaze, Flambeau, Great Skin, Grande Finale, Just Wonderful, Macho, Kiku, Partage, Tip Top Accessories, Tigress, Woodhue, Xandu, Zizanie de Fragonard, Caryl Richards, Farrah Fawcett, and Fabergé Organics.
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